To help tackle the growing crisis of marine plastic pollution, Keep Wales Tidy is excited to have joined forces with TerraCycle, a global leader in recycling hard-to-recycle waste, to turn marine plastic back into reusable products.

It's estimated that almost 13 million tonnes of plastic is dumped into our oceans every year. Plastics can be eaten by or entangle a wide range of marine animals, causing injury, disease and death, with about a million sea birds and 100,000 marine mammals dying every year.

How does the partnership work?

Keep Wales Tidy provides clearly identifiable waste bags so that volunteers doing beach cleans can keep recyclable marine plastics separate. With support from local authorities, TerraCycle then collects the bags for free and processes the waste so that it can be made into new recycled products. 

Degradation of the collected marine plastics caused by the sun, saltwater and sand traditionally meant that whilst the plastics were being removed from local beaches the material couldn’t be recycled and so was ultimately ending up in landfill or incineration. 

Now, all the high-density polyethylene (HDPE) plastic is used to make new Head & Shoulders recyclable shampoo bottles made from up to 25% recycled beach plastic.  All other rigid plastics collected through the clean-ups are recycled with TerraCycle’s existing waste streams and will ultimately be given a second life as the likes of benches or waste bins.

Mynd i’r afael â llygredd plastig morol