Keep Wales Tidy set out to tackle the dog fouling at hotspots in Blaenau Gwent, Bridgend and Conwy, using a combination of techniques designed to ‘nudge’ dog owners into making the right decision.

The project, which took place at the end of last year and was funded by Welsh Government, used brightly coloured signs and paw prints directing people to bins – all reinforcing the message ‘bag it, bin it or take it home’.

Encouraging figures from the research show that the interventions led to a 53% reduction in dog fouling across the three sites. Bridgend was the most successful area, where the signs alone led to a 67% reduction.

As well as drawing attention to the taboo subject, officers were on hand to discuss the issue and offer expert advice to the public.

Dog fouling remains a serious and hazardous problem for many neighbourhoods in Wales.

According to this year’s All Wales Report (How Clean are our Streets?), dog fouling was found on 12% of Wales’ streets.

Apart from dog poo carrying harmful bugs which can lead to infection, asthma and even blindness, all sorts of worm and bacteria can live in soil long after the dog mess has decomposed.

Jemma Bere, Policy Manager for Keep Wales Tidy said:

The vast majority of dog owners make the right decision, but we want to encourage everyone to pick up after their dogs and dispose of it in any public bin, or take it home and dispose of it there.

At Keep Wales Tidy, we are always on the lookout for new and innovative ways of improving the quality of our local environment. The results of this pilot project are really encouraging and look forward to working with partners to develop this work further.

For a copy of the full report, please contact [email protected]