Fairy and Head & Shoulders are launching new bottles, made from up to 100% recycled plastic, including beach plastics recovered by Keep Wales Tidy volunteers.

    In 2017, Keep Wales Tidy joined forces with TerraCycle – a global leader in recycling hard-to-recycle waste. Since then, volunteers at beach cleans across the country have been separating recyclable marine plastics. With support from local authorities, TerraCycle has collected and processed this waste, turning it into new recycled products. 

    Lesley Jones, Chief Executive for Keep Wales Tidy said:

    We’re delighted to be working with TerraCycle to help tackle the challenge of marine litter and it’s exciting to see the new beach plastic bottles hitting the shelves.

    Of course, none of this would have been possible without the support of our local authorities, not to mention the incredible volunteers who work tirelessly to care for their local environment.

    Last year, for every 100m of UK beaches, there was an average of 138 pieces of litter found[1].

    A core factor to this is the amount of waste that is left unrecycled – the UK currently only recycles 39% of the plastics used.

    For our beaches, this impact of waste disposal and recycling is felt even more in the summer, not just because of a lack of recycling, but because 30% of UK beach litter comes from the general public[2].

    We need to think and act differently to turn the tide on beach plastics, because every bottle really does make a difference. So, when you shop for the products you use to clean your dishes or to clean your hair, you can pick the ones that help clean your planet too.

    Help to make a difference:

    To help clean up beaches after the summer, Fairy, Head & Shoulders and Tesco stores are partnering with Keep Britain Tidy and Keep Wales Tidy and inviting you to nominate your favourite beaches to be one of ten clean ups across the UK.

    To vote and for further information on the project, visit www.bigbeachclean.co.uk

    [1]The Marine Conservation Great British Clean Up 2017 Report https://www.mcsuk.org/media/GBBC_2017_Report.pdf   

    [2] https://resource.co/article/uk-overestimating-plastic-packaging-recycling-rate-says-eunomia-12453

    Cartrefi glân, gwallt glân, traethau glân