Green Flag Award marketing toolkit We’ve created a range of free resources to help you celebrate your Green Flag success. Get the Green Flag look The logo The Green Flag is a symbol of quality – use the logo on your website and publicity materials to show visitors what you’ve achieved. Download the logo Your certificate Display the Green Flag certificate with pride. Like your flag, your Green Flag certificate must be displayed on site for a period of one year from the date the Award is presented. It should appear alongside the information sheet to ensure everyone understands what the Green Flag stands for. Download editable 2020/21 certificate Download 2020/21 information sheet Other materials When you are awarded, you’ll receive an A3 plaque to display. We also have way markers and window stickers available for free to put up around your site. Contact Lucy on 07469 118876 or email [email protected] Spread the word Press releases We’ve prepared a press release template which includes all the key information about the Green Flag Awards. Look online for contact details of your local papers and radio stations. Download the press release template Click here for the Welsh press release template Useful tips: Create a catchy headline that you’d want to read Add the human touch with a powerful quote. What does Green Flag mean to you? What difference does your site make to people’s lives? Always include a high-resolution (at least 1MB in size) photo to send with your press release Nowadays, social media can be a great way of contacting media outlets Make sure your contact details are at the end of the release Events Hosting a celebration event can be a great way of engaging the local community. It doesn’t need to be a grand or expensive event – it could be as simple as raising the flag at a summer open day or recognising your volunteers over a cup of tea and cake. Make your event even more special by inviting your local AM, MP or dignitaries along to celebrate. You could ask local media along too – just make sure you contact them in good time. If you are organising an event, please contact Lucy at [email protected] Posters Help communities discover the award-winning parks on their doorstep by making use of our Green Flag poster.* Download the Green Flag poster *Please ensure you put up posters safely and legally. Make the most of social media We want to grow the #GreenFlagWales family and encourage more Green Flag sites and managing organisations to share their achievements on social media. We’ve created a special image card promoting Green Flag sites, which can be shared on any social media platform – Facebook, Twitter, Instagram etc. Download the Green Flag image card Useful tips: Research shows that social media posts with images or videos perform far better than those without Take a look back at your previous posts to see when your followers are most active online Use hashtags to widen your audience. We use the dedicated hashtags #GreenFlagWales / #GwobrYFanerWerdd and Visit Wales use #FindYourEpic / #gwladgwlad, but also consider other keywords e.g. #lovetheoutdoors #awardwinning #parks Social media post examples: Proud to have achieved a Green Flag Award – the international mark of quality parks and green spaces #GreenFlagWales We’re proud to be part of the #GreenFlagWales family, having met the high standards needed to achieve a Green Flag Award Visit an award-winning park on your doorstep. Join us for <insert event details> #GreenFlagWales Don’t forget to follow us on Facebook, Twitter and Instagram for all the latest on the awards and tag any posts with #GreenFlagWales #GwobrYFanerWerdd – we’re keen to share your news and events. For further marketing and communications support, please contact the Keep Wales Tidy team at [email protected] Pecyn cymorth marchnata Gwobr y Faner Werdd