The iconic Blue Flag is a world-renowned eco-label awarded to beaches, marinas and boat tour operators based on a set of criteria surrounding cleanliness, quality, safety, education and accessibility. The programme, owned by non-profit organisation, Foundation for Environmental Education (FEE), is currently in operation in 46 countries across the world. In Wales, the award is managed by Keep Wales Tidy. 

Today, Wales has more Blue Flag beaches per mile than anywhere else in the UK! 

Find your nearest Blue Flag here.


What does this mean for my business?

Blue Flag is a guarantee to visitors that they’ve arrived at a quality destination. With an increasing number of people deciding to holiday at home, there’s no better time to celebrate the beautiful Welsh coastline on the doorstep of your business and encourage people to visit the area.


What’s the Blue Flag digital toolkit and how can I get involved?

The Blue Wales digital toolkit aims to inspire you to shout about your local Blue Flag, which in turn will increase people’s understanding of their area and drive customers to your business whilst enjoying its incredible surroundings. 

But Blue Flag isn’t just about looking good, it’s about feeling good and recognising the human benefit of sea air and Welsh tourism; that’s why we’ve created the digital toolkit - a variety of dynamic and engaging content for you to share with your customers and online audience. 

From print out posters to social media graphics and example tweets - take a look through and use the toolkit to your heart’s content!

There’s no place like Blue Wales.