No one likes the thought of litter strewn streets and unhealthy environments, yet unfortunately there’s still a minority of people who damage our environment by not disposing of their waste responsibly.

We don’t want to concentrate our efforts on just cleaning up, we want to change behaviour for the long term. We believe in positive reinforcement, incentivising, education and working together.

Nudges, social marketing, experiments… different people call it different names but essentially it’s about behaviour change. In the past few years, we’ve worked with a range of partners on experiments that are designed to trial new ideas, reach a wide variety of people, generate data and change behaviour. 

Read more about our specific behaviour change projects:

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